Supernatural and The Originals Boost CW’s Tuesday
It’s no secret that Tuesday nights on The CW has been woeful for some time. Sure, “Hart of Dixie” offered a moderate following last season but Tuesdays at 9pm has been a train wreck for a while. So no wonder when given the chance, The CW moved a reliable veteran show there with a rabid fanbase that would follow it anywhere. Judging by last night’s premiere numbers, The CW is looking rather brilliant right now.
“Supernatural” received the best ratings for a premiere in three years, and gave The CW it’s best Tuesday in two years. The CW is so happy, the whole thing has earned the coveted press release! Remember old the days before last season when “Supernatural” would never get these? Enjoy the love fans, enjoy the love.
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Per The CW:
SUPERNATURAL and THE ORIGINALS combined to give The CW its best Tuesday in two years last night…
The ninth season premiere of SUPERNATURAL was the series’ most watched (2.53M) and highest-rated premiere since 2010 in all key demos (1.0/3 in A18-34, 1.2/3 in A18-49).
It was SUPERNATURAL’s best A18-49 rating (1.2/3) since 2010 (10/15/10).
Versus last season’s premiere, Supernatural was up 37% in total viewers, up 25% in A18-34 (1.0/3), up 33% in W18-34 (1.2/4), and up 50% in A18-49.
It’s The CW’s best performance in the time period (Tues 9-10pm) in more than two years in A18-34, A18-49 and W18-49.
THE ORIGINALS also held up well moving to its new night and time, averaging 1.92M viewers, 1.1/4 W18-34, 0.8/3 A18-34, 0.9/3 A18-49.
Compared to last season’s average in the time period (Tuesday 8-9pm), THE ORIGINALS was up 60% in A18-34, up 57% in W18-34, up 80% in A18-49 and up 71% in W18-49.
Versus the same week last year, THE ORIGINALS improved the time period (Tuesday 8-9pm) by 26% in total viewers, by 14% in A18-34, by 29% in A18-49, and by 58% in total viewers.
Last night was The CW’s best Tuesday night in two years in A18-34 (0.9/3, since 11/8/11), W18-34 (1.2/4, since 11/29/11), A18-49 (1.0/3, since 9/13/11) and W18-49 (1.2/3, since 9/27/11).
Last season, SUPERNATURAL averaged a 38% increase in total viewers when Live + 7 Day delayed viewing was added. In A18-34, the numbers were even higher, typically jumping 48% in L+7, and in A18-49 it increased 48% in L+7.
Digital streaming of SUPERNATURAL last season averaged a 29% increase in its total audience per episode.
Alice Jester is the founder, editor-in-chief, head writer, programmer, web designer, site administrator, marketer, and moderator for The Winchester Family Business. She is a 30 year IT applications and database expert with a penchant for creative and freelance writing in her spare (ha!!) time. That’s on top of being a wife, mother of two active kids, and four loving (aka needy) pets.
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