Supernatural Is The Biggest Gainer in the 18-49 Demo for the 2012-2013 Season
I just love it when someone puts together statistics like this. Josef Adalian and Marisa Woocher at Vulture published a really interesting study, and cool color chart, ranking returning TV shows for the 2012-2013 season by percentage change in the 18-49 demo. I was more than thrilled to see my beloved Supernatural topping the chart! Of course the show was moved from the dead zone of Friday nights to Wednesday, thus assuring some sort of gain, but 22% is quite impressive given the declines with all the other shows.
This study surprisingly includes DVR +7 gains, which is interesting since so many don’t think that the number is relevant to advertisers.
Only 12 shows improved, 7 shows stayed the same and all the rest declined. Here’s the chart for your viewing pleasure. The original article can be found here. BTW, a major frowny face though for Adalian and Woocher not mentioning the best gainer’s names, especially Supernatural. They didn’t even take time to mention the worst either, although Touch is no surprise.
http://www.vulture.com/2013/05/201213-tv-season-in-one-depressing-chart.html
Having gone to the site and read the article and looked at the portion of the graph that is visible, it continues to become clearer how SPN has managed to stay under the radar all these years. If it can be ignored they will, if it can’t be ignored … well ignore it anyway!
It is next to impossible for anyone outside a small number of reviewers to give the show kudos isn’t it? Not a single mention in the article!
I get that the percentage increase is as much about how small the audience is to start with – but those are the shows and the networks (networks?) that could do with some love – anyone can find America’s got Stars or Dancing with the Talent or whatever, they get mentioned endlessly – why not help out the smaller channels and maybe we will get some TV show diversity!