Supernatural Not Back Until March 12th

The CW shuffle has again resulted in a schedule change.  Even though Reaper premieres on March 3rd and America’s Top Model comes back with a 2 hr premiere on March 4th, Smallville and Supernatural will not be back until March 12th now instead of the previously announced date of March 5th, killing any hopes of a full boffo return week for The CW.  

Theories are floating around that the schedule change was due to American Idol airing on March 5th, but that makes no sense.  American Idol is also airing on the 3rd and the 4th, and recently Smallville held up very well against an AI airing.  Chances are more likely that since the season finale is slated for May 14th, that would have left 8 episodes left in the season to air over 11 weeks.  Now that’s 10 weeks. 

Looking at the schedule for February, very little new programming is airing on the network, essentially rendering it dark for a good number of weeks.  Even when new episodes are shown, aka the weak Friday night lineup or Privileged burning off what is likely it’s last episodes, they aren’t exactly generating new viewership.  Even 90210 is only getting about 2.3 million these days against American Idol.  The top rated show on the network this week: A repeat of Smallville. 

Here’s a fantastic analysis on the state of The CW these days from Robert Seidman at TV By The Numbers, deconstructing a ludicrous spin article posted about the network on Variety.  It’s an honest piece that looks beyond the overpromotion the network does with their teen shows, a network that forgets that two aging Sci-Fi franchises and a long established reality show are still their biggest ratings draws. 

http://tvbythenumbers.com/2009/02/14/are-these-the-best-of-times-for-the-cw/12848
 

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Alice Jester

Alice Jester is the founder, editor-in-chief, head writer, programmer, web designer, site administrator, marketer, and moderator for The Winchester Family Business.  She is a 30 year IT applications and database expert with a penchant for creative and freelance writing in her spare (ha!!) time.  That’s on top of being a wife, mother of two active kids, and four loving (aka needy) pets.