From the site SiFied
Jared... is selling a variety of t-shirts and sweatshirts, each with the slogan 'Always Keep Fighting' in a bid to raise money and awareness about depression, addiction, self-injury, mental illness and suicidal thoughts
The CW affiliates are helping promote this campaign. Jared explains what prompted this campaign here in an article from the CW affiliate in Philadelphia
“On New Years Eve, my dear friend lost his battle with depression. This, unfortunately, wasn’t the first time i lost a personal friend to suicide, and it hurt me deeply …”The affilate from Detroit posted
Underscoring the message Padalecki writes, “There is no shame in needing support. I hope this campaign will help you be vocal about your own struggles, or vocal in your support of those who might need a helping hand. Most of all, when life seems to want to beat you down, I hope you Always Keep Fighting.”Proceeds from sales will go to “To Write Love On Her Arms” (TWLOHA), a non-profit which aims to help those struggling with addiction, depression, self-injury and thoughts of suicide.
The campaign will last until March 17 and you can visit it here.
From Liberty Voice
This is the first time that Padalecki has launched a shirt campaign for a cause, and in this case it is one that the actor says he holds close to his heart. The actor’s original goal was to sell 1,000 shirts, but by late Sunday night there had been just short of 20,000 shirts sold. Via video messages posted to Facebook, Padalecki has kept his followers informed of how the campaign is doing, and has even called two individuals who purchased shirts to talk to them and thank them for the support.
From GCE (Geekchicelite)
There has been a lot of celebrity activism lately, from Chris Pratt and Chris Evan raising money for Christopher’s Haven and Seattle Children’s Hospital to Arrow star Stephen Amell and his F*ck Cancer campaign that has sold over 60,000 tee shirts to date. Now, Supernatural star Jared Padalecki, who plays Sam Winchester on the hit television show, is rallying for thr fight against the stigma of mental illness.
Padalecki started a t-shirt campaign similar to Stphen Amell’s with the sale goal of 1000 units and they have been selling fast. The slogan, “Always Keep Fighting” is emblazoned on the t-shirts along with a photo of Padalecki. The shirts launched for sale in support of To Write Love on Her Arms on March 3 and already the campaign has sold over 21,000 units with 7 days left to go of the promotion.
Even People Magazine has talked to Jared about his cause.
In an exclusive chat with PEOPLE, Padalecki revealed why the campaign is so important to him as well as what's coming up for his character on Supernatural, how he and costar Jensen Ackles mess with each other on set and whether you can expect to see him take part in a Gilmore Girls reunion.
NOTE The People Magazine article has some mild spoilers.