The Winchester Family Business

When I first checked the preliminary numbers on tvbythenumbers for last night's episode of Supernatural, "The Monster At The End Of This Book," (which was awesome BTW), I was pleased with the overall rating of 3.28 million.  After all that was way above last year's April average.  If you recall, this time last year the show was still on strike hiatus.  Then I saw the demo numbers.  I just about fell out of my chair.  "This has to be a mistake," I thought. 

Nope.  Here's a rare press release from The CW, actually praising their often overlooked yet always performing better than anyone else Thursday night lineup. 

THE CW’S “SUPERNATURAL” BEATS THE DEVIL,

POSTING ITS BEST ADULTS 18-34 RATINGS SINCE OCT 2006

 

Facing E.R. Finale, SUPERNATURAL Posts Its Best Adults 18-34 Ratings in 2 ½ Years; Matches Its Best Men 18-34 Ratings EVER on The CW

 

The CW’s Matches its Best Thursday of The Season in Adults 18-34

 

SMALLVILLE Delivers Best Adults 18-34 Ratings in Nearly 3 Months

 

SUPERNATURAL Retains Impressive 100% of SMALLVILLE’s Adults 18-34 Lead-in; Holds Strong 94% of SMALLVILLE’s Adults 18-49 Lead-In

 

April 3, 2009 (Burbank, CA) - The CW’s SUPERNATURAL delivered its best adults 18-34 (1.7/5) in nearly two and a half years (since Oct. 2006) and matched its best men 18-34 (1.9/6) EVER on The CW, despite facing the “E.R.” finale on NBC, according to preliminary live plus same day Nielsen ratings for Thursday, April 2, 2009.  This was also SUPERNATURAL’s best women 18-34 (1.5/4) and adults 18-49 (1.6/4) in nearly two months (since 1/29/09).

The CW matched its best Thursday night of the season among adults 18-34 (1.7/5) and its best adults 18-49 (1.6/4) since 1/29/09.

SMALLVILLE also hit its best adults 18-34 (1.7/6) since 1/16/09.

SUPERNATURAL held an impressive 100% of its SMALLVILLE lead-in adults 18-34, and a strong 94% of SMALLVILLE’s adults 18-49 lead-in.

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Enjoy it everyone!  These moments are so rare, you just have to stop and smell the roses. 

For all the latest Supernatural info and article links, follow The Winchester Family Business on Twitter at @WinFamBusiness

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