In the final ratings, Arrow actually increased viewers over the preliminary figures, closing at a 1.3 in the 18-49 demo and 3.75 million viewers. Supernatural closed at 1.0 in the 18-49 demo and 2.32 million viewers. This is all coming in the sweeps period too, which is traditionally a very bad time for The CW.
So how good is this for Supernatural? In Season 7 on Friday night, Supernatural only achieved Live + Same Day DVR ratings over 2 million once. That was the premiere, "Meet The New Boss." In Season 8, thanks likely a lot to new partner Arrow, Supernatural out of the six episodes so far has surpassed 2 million three times. Supernatural NEVER reached a 1.0 in the demo last season. They've done it three times already this season.
(See our ratings chart of all seasons of Supernatural here: http://www.thewinchesterfamilybusiness.com/news/18-ratings/81-ratings-all-seasons-of-supernatural.html
Just to show how excited they are, The CW released a press release bragging about their new almighty Wednesday night. Enjoy the love everyone!
â€œARROWâ€ STILL A STRAIGHT SHOOTER FOR THE CW
ARROW Posts Most Watched Episode Since Its Series Premiere;
Matches Season High in Adults 18-34 and 18-49
SUPERNATURAL Also Matches Season High in Adults 18-49;
Scores Second Most Watched Telecast of the Season
November 8, 2012 (Burbank, CA) â€“ ARROW keeps on hitting the bullâ€™s-eye for The CW. Last night was ARROWâ€™s most watched (3.75M) episode since the series premiere on October 10, and matched its season best among adults 18-49 (1.3/4) and adults 18-34 (1.1/3) according to national Live Plus Same Day Nielsen ratings for Wednesday, Nov. 7, 2012. ARROW also matched its second best performance in women 18-34 (1.1/3).
Week-to-week, ARROW was up across the board in all key demos: up 23% in total viewers, up 30% in adults 18-49, up 57% in adults 18-34, and up 38% in women 18-34.
Paired with ARROW on The CWâ€™s dramatically improved Wednesday night, SUPERNATURAL climbed to match its season high in adults 18-49 (1.0/2) and its second most watched episode (2.3M) of the season. SUPERNATURAL was just shy of its season high in adults 18-34 (0.9/3).
SUPERNATURAL saw big gains over last week, up 30% in total viewers, 29% in adults 18-34 and 25% in adults 18-49.
Both ARROW and SUPERNATURAL continue to see dramatic increases over its Live+SD ratings once additional DVR data is factored in. On average with Live+7 day ratings, ARROW posts a 25% increase in total viewers over its overnight Live+SD ratings, and typically jumps 33% in adults 18-34 and 30% in adults 18-49. SUPERNATURAL also sees sizable gains with its Live+7 performance, improving 41% in total viewers above its Live+SD overnights, 46% in adults 18-34 and 52% in adults 18-49.