The Winchester Family Business

Once again, it was another consistent demo performance for Supernatural.  If anything, women 18-34, the coveted CW demo, was much higher than the last few weeks.  The total number of viewers went up above 2 million again, and Supernatural even out performed Smallville.  After seeing Smallville's episode (they aired that throw away episode two weeks before the finale?) I get why that happened.  It's possible by the time the buzz got to the other parts of the country for airing, Supernatural got a boost.  

Anyway, here are the final ratings (courtesy of TV By The Numbers):

Smallville (96% coverage CW normally 95%)
- 1.987 million viewers
- 1.2/2 HH
- 0.8/3 A18-49
- 0.8/4 A18-34
- 0.8/3 W18-34

Supernatural
- 2.010 million viewers
- 1.3/2 HH
- 0.9/3 A18-49
- 0.9/3 A18-34
- 1.1/4 W18-34

I've been searching, but some CW shows have been getting 96% coverage lately.  If anyone has heard why, please share!
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