THE CW ANNOUNCES EARLY PICKUPS FOR THREE SERIES FOR THE 2012-2013 SEASON
â€œArrow,â€ â€œThe Vampire Diariesâ€ and â€œSupernaturalâ€ to Return Next Season
February 11, 2013 (Burbank, California) ? The CW Network has given early pickups to three of its hit series for next season, including freshman hit ARROW, its top-rated drama THE Vampire Diaries and fan favorite SUPERNATURAL, it was announced today by Mark Pedowitz, President, The CW. All three shows will return in Fall 2013.
â€œWe said last year that one of our goals was to establish building blocks to grow on, and now with our new hit ARROW and fan favorite SUPERNATURAL on Wednesday night, and the continued success of THE Vampire Diaries on Thursday, weâ€™ve been able to do that,â€ said Pedowitz. â€œNot only do ARROW, SUPERNATURAL, and THE Vampire Diaries perform well on-air, theyâ€™re also extremely successful for us both digitally and socially. Iâ€™m thrilled to have all three shows returning to our schedule next season.â€
One of the true breakout hits of the season, ARROW posted The CWâ€™s best series premiere since 2009 and currently stands as the networkâ€™s most watched show (4.3mil). Heading into its fifth season next fall, THE Vampire Diaries remains The CWâ€™s highest rated series in target demographics, including adults 18-34 and women 18-34. THE VAMPIRE DIARIES also continues to be one of the networkâ€™s top performing shows digitally and socially; in fact, THE VAMPIRE DIARIES recently topped Trendrrâ€™s list as network TVâ€™s #1 social program for the week of January 21â€“27
The Winchester brothers of SUPERNATURAL will continue to fight the forces of evil for a ninth season. Since being paired with ARROW on Wednesday this year, SUPERNATURAL has seen a dramatic uptick in its ratings from last season, rising 15% among total viewers, 10% in adults 18-34 and 18% in adults 18-49.