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Interview With Jensen Ackles - Comic Con 2017

Interview with Misha Collins - Comic Con 2017

Interview with Jared Padalecki - Comic Con 2017

Supernatural Bits & Pieces July 22, 2017

Memorable Moments Supernatural 12.17 - The British Invasion

Mallena's Supernatural Musings: 4.09 "I Know What You Did Last Summer"

Check out all our San Diego Comic Con coverage, including on scene reports from Nightsky!  

 

Latest Supernatural News and Spoilers

23 Jul 2017 20:11

We may be getting several of these today.

23 Jul 2017 14:56

The cast for Wayward Sisters has been announced.

23 Jul 2017 14:01

The 2017 San Diego Comic Con "Supernatural" panel was one for the ages.  A surprise concert, a

23 Jul 2017 00:16

Today was a very special panel involving one of our prominent #SPNFAMILY members, Genevieve Padaleck

22 Jul 2017 22:37

The photos from Nightsky have been coming in slowly and we are keeping an archive of everything take

22 Jul 2017 21:41

The Tick has had a big presence at Comic Con.

22 Jul 2017 13:54

EW sat down with Jared, Jensen and Misha at Comic Con.

21 Jul 2017 22:30

The Facebook Live chat with Jared, Jensen and Misha is now available.

21 Jul 2017 14:27

Catching up with Supernatural Alumni at Comic Con.

21 Jul 2017 00:09

Today was the big Timeless panel at San Diego Comic Con.  Our master Eric Kripke was there to t

20 Jul 2017 14:59

The cast will appear live tomorrow, July 21, 2017 and will be seen on the Supernatural Facebook page

20 Jul 2017 11:52

The first clip from Jared and Jensen's appearance on Conan O'Brien

20 Jul 2017 06:45

The WB has released the poster for next season.

19 Jul 2017 17:35

The Conan O'Brien show has put out a teaser for tonight's appearance.

16 Jul 2017 14:44

Mark Pellegrino is in the running for a Tean Choice Award

16 Jul 2017 01:45

We have the first spoilers from this year's TV Guide article covering Comic Con.

15 Jul 2017 12:23

Warner Brothers is having a Gift Pack Giveaway.

14 Jul 2017 15:27

We have the images on the Comic Con bags for this year's Comic Con.

12 Jul 2017 16:28

Conan O'Brien is going to Comic Con and he's going to have Jared and Jensen on his show.

12 Jul 2017 13:22

Jensen and others are posting on social media from Vancouver. No Spoilers.

12 Jul 2017 10:20

San Diego Comic Con must be just around the corner!  Each year at this time we get some awesome

08 Jul 2017 19:22

Rogue Events, the company that hosted the Asylum conventions, is going out of business.

29 Jun 2017 14:55

IMDB has posted casting for episode 13.01

29 Jun 2017 14:08

It's official, Supernatural is coming to Comic Con this year.

27 Jun 2017 21:32

As your Winchester Family Business Editor-in-Chief, I have an exciting announcement to share.  

20 Jun 2017 14:00

Reportedly, Wayward Sisters (not Daughters) will be given a backdoor pilot in season 13.

20 Jun 2017 08:33

The Teen Choice Awards announced the first round of their nominations yesterday and Supernatural is

08 Jun 2017 15:20

We have a date for the end of Hellatus!

06 Jun 2017 21:28

Ty Olsson (Benny Lafitte) just won a Leo Award.

03 Jun 2017 14:53

Jared has announced the final phase of the relaunch of his AKF campaign.

01 Jun 2017 23:33

Oh yeah, we had a LOT to discuss!  This is a supersized TV Fanatic Roundtable this time, design

01 Jun 2017 15:30

Jared and Jensen have both spoken about their daughters recently.

01 Jun 2017 10:22

Jared has relaunched part five of his Always Keep Fighting campaign.

31 May 2017 08:44

We have the first information on the season 12 DVD.

26 May 2017 14:18

Jared and Gen Padalecki both spoke in support of David's Law, a Texas law which targets cyber bullyi

26 May 2017 09:14

Jared started part four of his relaunch.

24 May 2017 15:07

Editor's Note: This article chronologically presents the reports and tweets on Mark Sheppard's statu

24 May 2017 09:41

 Now that season 12 is over, our stars are working for charity.

21 May 2017 09:14

Jared has launched part two of his AKF campaign.

20 May 2017 16:46

We have a few spoilers that came out of the Jus In Bello Convention this weekend.

19 May 2017 11:25

Here are the ratings for last night's finale episodes.

18 May 2017 21:38

Well, we were uninamous, but that's not necessarily good.  All four of us at the TV Fanatic Rou

18 May 2017 15:34

Jared talks about the season finale, season 13 spoilers and relaunching his Always Keep Fighting Cam

18 May 2017 12:05

We are getting our first spoilers for next season at the CW upfront presentation.

18 May 2017 08:52

The CW has released its schedule for next season.

17 May 2017 14:21

EW has published an interview with Andrew Dabb about the final episodes of season 12.

WFB Feature Articles

Jul 31 2017 | Nightsky

An interview with Jensen is always a pleasure!  The interview started out casually - talk about

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Jul 31 2017 | Nightsky

It's Misha's turn!  In our roundtable interview in the San Diego Comic Con press room today, he

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Jul 31 2017 | Nightsky

Today was a pretty awesome day!  Here's the WFB roundtable interview with Jared Padalecki. &nbs

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Jul 31 2017 | Percysowner

Supernatural in the news this week.

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Jul 31 2017 | Karen

Welcome back to the Memorable Moments Series for episode 12.17 The British Invasion. Once again I ha

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Jul 31 2017 | Mallena

This episode introduces us to Anna Milton.  She isn’t a normal girl, like she appears, but is

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Jul 31 2017 | Alice

The nominations were collected, the votes have been cast, the results have been tabulated, and the w

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Jul 31 2017 | Percysowner

San Diego Comic Con 2017 is this week! The most anticipated comic book, superhero, scifi/fantasy gen

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Jul 31 2017 | Percysowner

Supernatural in the news this week

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Jul 31 2017 | Elle

12 Years of Big Boss Battles: Supernatural Villainy for the Ages

“I'm glad, honestly. I'm not s

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Jul 31 2017 | LK

 

"The gleam in their eyes telegraphs only too clearly that they are hoping for a headline,

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Jul 31 2017 | Percysowner

Here's what we know about this year's event!

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Jul 31 2017 | Mallena

I was underwhelmed with season ten for most of its run, so it was wonderful to watch an episode as t

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Jul 31 2017 | Percysowner

Supernatural on the web this week!

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Jul 31 2017 | Karen

Welcome back to the "Memorable Moments" series! For Supernatural 12.13 "Family Feud", I put tog

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Jul 31 2017 | Alice

The moment is finally here!  The nominations have been tabulated, now it's time to vote.  

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Jul 31 2017 | LK

 

"The unreal is more powerful than the real, because nothing is as perfect as you can imagine

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Jul 31 2017 | Percysowner

Supernatural in the news this week.

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Jun 30 2017 | Karen

Welcome back to "Memorable Moments" of Supernatural! This edition focuses on episode 12.12 "Stuck In

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Jun 30 2017 | Mallena

There has been a lot of talk lately about Jody and the women of Supernatural.  In honor of the

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Jun 30 2017 | Elle

Rich, riveting, complex and so full of story details and character threads that it's impossible to m

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Jun 30 2017 | LK

 "Yesterday is but today's memory, and tomorrow is today's dream." — Khalil Gibran

Loosing

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Jun 30 2017 | Elle

 The list you’ve all been waiting for! The second half of the season eleven hits and misses.

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Jun 30 2017 | Percysowner

Supernatural in the news this week!

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Jun 30 2017 | Karen

Welcome back to the "Memorable Moments" series for Supernatural! For episode 12.11, "Regarding Dean"

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Jun 30 2017 | Percysowner

 What are Supernatural Fans are up to this summer?

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Jun 30 2017 | Mallena

I love a good apocalypse, don’t you?  The first novel in that genre that I read was Alas, Bab

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WFB Motivational Posters - Comic Con

ComicCon2.jpg

Nightsky's New Book!

 

This question has been asked a lot over the past few seasons, as “Supernatural” ratings have declined (and The CW’s).  Are less people watching?

In an article I put up on TV For The Rest of Us, I covered in detail a recent Wall Street Journal article that stated among other things, that twenty percent of CW viewers are now watching online.  That’s more than any other network.  On top of that, “Supernatural” at least in the 18-49 demo has been seeing over fifty percent increases (and often higher) when DVR + 7 has been factored in.  

A great site to discuss such topics is TV By The Numbers  One of the frequent commenters there decided to do the math recently on “Supernatural.”  This comment was posted on the TV For The Rest of Us article, so I don't have the original link.  The person who wrote this goes by the name of Mark Wood on TV By The Numbers:

"As of two weeks ago, SPN originals have averaged 2.5 million viewers in live plus 7. We also now know thanks to the Wall Street Journal that 20% of the total audience for the CW is watching online. Not a twenty percent increase, but 20% of the total audience. And they say it's doubled what it was last year.

Now of course that’s across the board, meaning some shows will have had larger then 20% of its total audience being online, and some will have less. Without specific show data, all we can do is make educated estimates.

For example, with an average of 2.5 million means that for most of the season that online push means that its actual overall audience would be around 2.9 million.

Considering that back 6 years ago in April the first year of the CW with all viewing options SPN would have got a 3.4. 3.4 and in 6 years a 2.9 in viewers. That really highlights that the numbers we see weekly for SPN are more impacted by the change in how people view shows, than the loss of SPN’s audience.

The CW more than any network is losing higher percentages to both DVR’s and to online viewing (that network 20% is the highest of the broadcast networks) and are more likely to be in adults 18-34.

In fact, you can use info like this for any show to track actual audience erosion year to year. Now all that is good for, is basically tracking the migration of viewers, and to track a show's general audience.

Doesn’t mean that a show has the same revenue potential that it would have had years ago with higher numbers. Not at all."  


If you look at our ratings chart for all seasons on this site, DVR ratings weren’t tracked in season two.  There certainly weren’t any online options then, so live figures is all we have.  In April, our chart shows that was a 3.3 million average.  Season three in April came back from the writer’s strike with only 2.2 million viewers and a 2.73 million on DVR.  It did recover to an average with DVR of 3.2 million in May.  In season four, live ratings in April averaged around 3 million, and numbers were around 3.6 million with DVR (going off of season averages).  In season five the live average was around 2.6 million, and there were no DVR figures available to the public, but going by earlier season averages in DVR the total was likely 3.2 million.  By this time online viewing was still minimal, although iTunes was gaining some steam.  It still wasn’t much though. 

Going by the Wall Street Journal article, whichstated online viewing for The CW is double now from last year, ten percent of viewers were watching online last April.  Viewership hovered at around 2 million live this time last year.  DVR was only bumping up the total 33%.  Increase that two million by another ten percent, we’re at about 2.9 million.  According to the calculations in the comment above, that’s were we stand in season seven as well (although I’m getting 3 million, but we won’t quibble over .1).  Just for fun, the average number of viewers for season one in April on The WB?  3.6 million.

So what does all this mean?  Perhaps Supernatural isn’t eroding as quickly was we think in terms of viewership.  Without sound figures though publicly available in all areas, it’s guessing, just like Mark Wood said.  Still, it’s fun to approximate, and this is the first time I’ve heard of any online viewing numbers.  

So what do you think?  Are you finding these numbers encouraging, or are shifts in the way we’re watching not good for the show?