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Memorable Moments: Supernatural 12.18 "The Memory Remains"

Mallena's Supernatural Musings: 10.05 "Fan Fiction"

Supernatural Con First Timer - Vancouver Part 3

Fan Video of the Week: Supernatural Reflections "The British Invasion”

Supernatural Bits & Pieces September 17, 2017

Supernatural Con First Timer - Vancouver Part 2

This long until Supernatural Season 13...

Latest Supernatural News and Spoilers

Sep 22 2017

TV Line has a short spoiler for the upcoming season

Sep 21 2017

We have an extended version of the trailer!

Sep 18 2017

Jeffrey Dean Morgan and Hillary Burton showed off her baby bump at last night's Emmy Awards ceremony

Sep 18 2017

The actor, who once played Gordon Walker, won an Emmy last night for Outstanding Lead Actor in a Dra

Sep 17 2017

We have a copy of the EW preview for Supernatural and BTS pictures of episode 6.

Sep 13 2017

We're getting close. The CW released a short promo.

Sep 12 2017

EW just published a big spoiler for season 13. TVLine Spoilers added!

Sep 12 2017

September 13 is Supernatural Day!

Sep 08 2017

TVLine released it's fall preview and had this to say about Supernatural

Sep 06 2017

With the DVD for season 12 hitting the shelves yesterday, several oulets have posted deleted scenes

Sep 04 2017

Misha Collins made the announcement today.

Sep 01 2017

Stories continue to come out on Jensen Ackles fundraiser to help Texas after the devastation of Hurr

Aug 31 2017

The Supernatural Family's work to aid in disaster rescue and recovery efforts has even been noticed

Aug 30 2017

Buddy TV posted a new deleted scene from last season.

Aug 28 2017

Jensen and Danneel Ackles are spearheading an effort to help victims of Hurricane Harvey

Aug 24 2017

We have titles for episodes through 12.

Aug 23 2017

TV Line has some spoilers for this season.

Aug 23 2017

There are a lot of Behing-The-Scenes shots from episodes 3 of Supernatural season 13!

Aug 20 2017

The cast is wishing Misha a Happy Birthday!

Aug 18 2017

Christine Kilmer's latest vlog is up and it's seems rather timely given the latest events.  In

Aug 12 2017

Spoiler TV posted the titles for the first nine episodes and episode 16

Aug 12 2017

Recently, I had to shut down the site because of horrible, negative, disrespectful fighting in our c

Aug 09 2017

We have casting news for season 13.

Jul 24 2017

Nightsky posted her video of the Kansas performance at Comic Con.

Jul 23 2017

We may be getting several of these today.

Jul 23 2017

The cast for Wayward Sisters has been announced.

Jul 23 2017

The 2017 San Diego Comic Con "Supernatural" panel was one for the ages.  A surprise concert, a

Jul 23 2017

Today was a very special panel involving one of our prominent #SPNFAMILY members, Genevieve Padaleck

Jul 22 2017

The photos from Nightsky have been coming in slowly and we are keeping an archive of everything take

Jul 22 2017

The Tick has had a big presence at Comic Con.

Jul 22 2017

EW sat down with Jared, Jensen and Misha at Comic Con.

Jul 21 2017

The Facebook Live chat with Jared, Jensen and Misha is now available.

Jul 21 2017

Catching up with Supernatural Alumni at Comic Con.

Jul 21 2017

Today was the big Timeless panel at San Diego Comic Con.  Our master Eric Kripke was there to t

Jul 20 2017

The cast will appear live tomorrow, July 21, 2017 and will be seen on the Supernatural Facebook page

Jul 20 2017

The first clip from Jared and Jensen's appearance on Conan O'Brien

Jul 20 2017

The WB has released the poster for next season.

Jul 19 2017

The Conan O'Brien show has put out a teaser for tonight's appearance.

Jul 16 2017

Mark Pellegrino is in the running for a Tean Choice Award

Jul 16 2017

We have the first spoilers from this year's TV Guide article covering Comic Con.

Jul 15 2017

Warner Brothers is having a Gift Pack Giveaway.

Jul 14 2017

We have the images on the Comic Con bags for this year's Comic Con.

Jul 12 2017

Conan O'Brien is going to Comic Con and he's going to have Jared and Jensen on his show.

Jul 12 2017

Jensen and others are posting on social media from Vancouver. No Spoilers.

Jul 12 2017

San Diego Comic Con must be just around the corner!  Each year at this time we get some awesome

Jul 08 2017

Rogue Events, the company that hosted the Asylum conventions, is going out of business.

Jun 29 2017

IMDB has posted casting for episode 13.01

WFB Feature Articles

Sep 22 2017 | Karen

Welcome back to the "Memorable Moments" series for Supernatural episode 12.18, "The Memory Remains".

Sep 21 2017 | Mallena

It’s Rob Benedict’s birthday on Sept 21 and it wasn’t easy picking the story to review that fe

Sep 20 2017 | LK

 Welcome to Part 3 of my tale of attending my very first Supernatural convention! You'll want t

Sep 18 2017 | LK


" I write about the power of trying, because I want to be okay with failing. I write about

Sep 17 2017 | Percysowner

Supernatural around the web this week.

Sep 15 2017 | LK

Welcome to part 2 of my tale of attending my first Supernatural convention! If you missed Part 1, it

Sep 14 2017 | Mallena

Richard Speight, Jr.’s birthday was on September 4th and in his honor, I’m writing a review of o

Sep 13 2017 | Karen

Supernatural Match Game

Match Game #4

Welcome to Match Game - The Supernatural Way. It's a qu

Sep 12 2017 | LK



Boy, this will be a long one! That is probably the sentence I will hear

Sep 11 2017 | Karen

Welcome back to the "Memorable Moments" series for episode 12.17 "The British Invasion". Once again

Sep 10 2017 | Percysowner

Supernatural in the news this week

Sep 09 2017 | LK


" For there is no friend like a sister in calm or stormy weather; To cheer one on the tediou

Sep 08 2017 | Elle

One of the last Supernatural episodes of season 12 that was more formulaic and standard MOTW than bi

Sep 07 2017 | Mallena


Who loves the idea of time travel? I do!  The possibilities are endless as I contemplat

Sep 06 2017 | LK


"Don't call the world dirty because you forgot to clean your glasses.” — Joseph Addi

Sep 04 2017 | Karen

Welcome back to the "Memorable Moments" series for episode 12.16 "Ladies Drink Free". Once again I h

Sep 03 2017 | Percysowner

Supernatural and Family in the news this week!

Sep 01 2017 | Karen

Supernatural Match Game

Match Game #3

Welcome to Match Game - The Supernatural Way! It's a qu

Aug 30 2017 | Percysowner

What are Supernatural fans up to? Here's the latest scoop as of August, 2017!

Aug 30 2017 | Alice

My choices for part one were revealed, so without further delay, here are the Supernatural Season Tw

Aug 28 2017 | Karen

Welcome back to the "Memorable Moments" series for Supernatural! For 12.15, "Somewhere Between Heave

Aug 27 2017 | Percysowner

Supernatural in the news this week.

Aug 26 2017 | Nightsky

One of the unique attractions of San Diego Comic-Con is wandering the vendor floor looking at the am

Aug 25 2017 | Karen

Supernatural Match Game

Match Game #2

Welcome to Match Game - The Supernatural Way! It's a quick a

Aug 24 2017 | Mallena

This week, I’ve been musing about family dramas.  There are many great examples of the genre

Aug 21 2017 | Alice

Today I was utterly dismayed to hear about the closure of a long time fan site which the Wincheste

Aug 19 2017 | Percysowner

Supernatural in the news this week.


WFB Motivational Posters


Nightsky's New Book!


This question has been asked a lot over the past few seasons, as “Supernatural” ratings have declined (and The CW’s).  Are less people watching?

In an article I put up on TV For The Rest of Us, I covered in detail a recent Wall Street Journal article that stated among other things, that twenty percent of CW viewers are now watching online.  That’s more than any other network.  On top of that, “Supernatural” at least in the 18-49 demo has been seeing over fifty percent increases (and often higher) when DVR + 7 has been factored in.  

A great site to discuss such topics is TV By The Numbers  One of the frequent commenters there decided to do the math recently on “Supernatural.”  This comment was posted on the TV For The Rest of Us article, so I don't have the original link.  The person who wrote this goes by the name of Mark Wood on TV By The Numbers:

"As of two weeks ago, SPN originals have averaged 2.5 million viewers in live plus 7. We also now know thanks to the Wall Street Journal that 20% of the total audience for the CW is watching online. Not a twenty percent increase, but 20% of the total audience. And they say it's doubled what it was last year.

Now of course that’s across the board, meaning some shows will have had larger then 20% of its total audience being online, and some will have less. Without specific show data, all we can do is make educated estimates.

For example, with an average of 2.5 million means that for most of the season that online push means that its actual overall audience would be around 2.9 million.

Considering that back 6 years ago in April the first year of the CW with all viewing options SPN would have got a 3.4. 3.4 and in 6 years a 2.9 in viewers. That really highlights that the numbers we see weekly for SPN are more impacted by the change in how people view shows, than the loss of SPN’s audience.

The CW more than any network is losing higher percentages to both DVR’s and to online viewing (that network 20% is the highest of the broadcast networks) and are more likely to be in adults 18-34.

In fact, you can use info like this for any show to track actual audience erosion year to year. Now all that is good for, is basically tracking the migration of viewers, and to track a show's general audience.

Doesn’t mean that a show has the same revenue potential that it would have had years ago with higher numbers. Not at all."  

If you look at our ratings chart for all seasons on this site, DVR ratings weren’t tracked in season two.  There certainly weren’t any online options then, so live figures is all we have.  In April, our chart shows that was a 3.3 million average.  Season three in April came back from the writer’s strike with only 2.2 million viewers and a 2.73 million on DVR.  It did recover to an average with DVR of 3.2 million in May.  In season four, live ratings in April averaged around 3 million, and numbers were around 3.6 million with DVR (going off of season averages).  In season five the live average was around 2.6 million, and there were no DVR figures available to the public, but going by earlier season averages in DVR the total was likely 3.2 million.  By this time online viewing was still minimal, although iTunes was gaining some steam.  It still wasn’t much though. 

Going by the Wall Street Journal article, whichstated online viewing for The CW is double now from last year, ten percent of viewers were watching online last April.  Viewership hovered at around 2 million live this time last year.  DVR was only bumping up the total 33%.  Increase that two million by another ten percent, we’re at about 2.9 million.  According to the calculations in the comment above, that’s were we stand in season seven as well (although I’m getting 3 million, but we won’t quibble over .1).  Just for fun, the average number of viewers for season one in April on The WB?  3.6 million.

So what does all this mean?  Perhaps Supernatural isn’t eroding as quickly was we think in terms of viewership.  Without sound figures though publicly available in all areas, it’s guessing, just like Mark Wood said.  Still, it’s fun to approximate, and this is the first time I’ve heard of any online viewing numbers.  

So what do you think?  Are you finding these numbers encouraging, or are shifts in the way we’re watching not good for the show?